Snap spotlight 100m maus january 175k kastrenakes of theVerge says that the Spotlight had 100M MAUs in January, two months after its launch, with the feature receiving an average of 175K video submissions per day. This was a super viral news which liked and share by a million of users worldwide.
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Snap spotlight 100m maus january 175k kastrenakes
Since the launch of Snapchat’s in-app Spotlight in November of the previous year to compete with the Chinese short-video creating app Tiktok, the platform has seen growth that has resulted in it having more than 100 million monthly active users as of January.
Within Snapchat, there is a section called Spotlight where users can go to watch short, entertaining videos that are accompanied by music in a feed that is similar to TikTok and scrolls vertically.
“We are seeing over 175,000 video submissions every day on average,” said Snap CEO Evan Spiegel. “This is partially due to our incentive programme for creators, where we distribute over $1 million per day to the top performing videos.”
During a call with investors on Thursday, he stated that the company’s “product and ranking teams have been able to quickly improve our ability to match Spotlight viewers with the right content.” As a result of this improvement, “we are now working on a broader rollout of Spotlight to our entire community,” he said.
Spotlight combines a straightforward submission flow that enables users to send us their greatest Snaps with a single tap, as well as a rigorous evaluation and grading procedure that enables us to weed out content that does not adhere to our rules.
The end result is a product experience that is both entertaining and secure, while also providing access to the most useful aspects of Snapchat in a centralised location.
According to Spiegel, “our primary goal in launching Spotlight was to build critical mass, both in terms of video submissions and audience in a select set of countries,” so that “we could begin to rapidly iterate on content ranking and the overall product experience.” Spotlight is only available in certain countries.
According to him, gaining early momentum with creators is essential in order to entice new viewers to participate in the Spotlight experience and this will be super awesome for upcoming years!
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