Why Should You Invest in an SSL Certificate?

SSL certificates encrypt data sent between your web server and a user’s browser. They also verify digital signatures.

Customers expect websites to be secure; many will leave a site if it’s not. This is why you need an SSL certificate. The boons of SSL far outweigh any potential performance impact.

Increased Security

So, what is an SSL certificate for a website? SSL certificates provide data encryption between your website and web visitors. Websites that do not have an SSL certificate transfer information in plain text, meaning cybercriminals can intercept that info and use it for malicious purposes like identity theft and fraud.

But with an SSL, that data is encrypted before it’s sent to the server, and only the website owner and web browser can decrypt it. This protection against eavesdropping, Man-in-the-Middle attacks, and other security issues makes it a must-have for websites that handle private data, including logins, passwords, credit card information, and more. PCI-DSS also requires it to be used on any website that accepts payments.

For e-commerce sites, having an SSL is a great way to build customer trust. When they see that padlock on your site, they know that you value their privacy and that they can buy from you with confidence. This is why many people look for these trust indicators before purchasing online.

When choosing an SSL provider, you want one that is trusted by major web browsers and offers a variety of SSL certificates. You also want one that can be trusted to provide support when it comes to securing multiple domains and subdomains. And remember to set up renewal reminders so your SSL stays up-to-date and protects your visitors and your site.

Increased Trust

Whether buying a product online or leaving personal information on your website, visitors are more likely to trust your business if they see an SSL certificate. An SSL certificate encrypts data that passes between the web browser and server, which makes it impossible for hackers to intercept and steal sensitive information.

The encrypted data can only be decrypted by the server that issued the SSL certificate, and this helps protect customers from fake sites designed to steal their personal information (phishing). An SSL certificate is essential for all websites, especially businesses with many online transactions.

In addition, many industries have security and compliance requirements that require businesses to use SSL certificates. For example, if you accept credit cards on your website, you’ll need an SSL certificate to comply with the Payment Card Industry Data Security Standard. In addition, the General Data Protection Regulation (GDPR) requires companies to take appropriate measures to protect personal data from hacking and other cyber threats.

In addition, paid SSL certificates generally include warranty coverage. This provides financial recourse for the website owner if their SSL certificate fails to meet industry security standards or prevents a data breach. Free SSL certificates don’t offer this type of support, so a paid solution is typically the best option for any website that values visitors’ privacy.

Increased Conversions

Whether you’re running an e-commerce business or simply trying to build a website, you want your visitors to trust your site and feel safe while consuming your content or making a purchase. SSL certificates help make that happen by adding a layer of security to your website.

Moreover, most modern browsers will display a “not secure” warning when visiting websites that don’t have an SSL certificate. This will scare off many potential customers and may lead to a loss of revenue. Investing in an SSL certificate is one of the best ways to keep your online data safe and boost conversions.

You can easily find various brands that provide an SSL certificate. When picking a provider, carefully research each brand to select the correct type of certificate for your needs. Some providers offer different validation levels, while others may charge more than others for the same kind of certificate.

For example, DigiCert is a well-known name in the industry and offers SSL certificates for various prices. Their Basic plan includes a basic DV or OV certificate with a $1 million warranty from $289 per year. In comparison, the EV certificate includes priority verification and a $1.5 million contract for an extra fee of $484 annually. In addition, Thawte has been another reliable provider in the industry for over 28 years and offers SSL certificates at competitive prices.

Increased SEO

SSL certificates are an essential element of website security, but they also have a variety of benefits for SEO. One of the most important is that they increase search engine rankings for websites that have them. This is because Google considers a site’s security when ranking it. In addition, the SSL certificate will improve SEO if it is a domain-validated (DV).

In today’s cyberattacks and data breaches, online safety should be a top priority for individuals and businesses. SSL certificates are a great way to ensure the security of a website’s visitors’ information and to help build trust between a company and its customers.

The SSL certificate creates an encrypted channel between the web server and the browser, securing any information sent via that connection. This includes personal and financial information, login credentials, and other sensitive data. It also helps to prevent “man-in-the-middle” attacks, where hackers intercept a website’s traffic and try to steal data or install malware on the user’s computer.

The SSL certificate will also display a green padlock in the browser’s address bar, a visual signal that the site is safe and trustworthy. This will encourage users to interact with the site and make purchases, and it will give them peace of mind that their data is protected.